Basic White-Hat Search engines optimizing techniques.

• Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too).
• Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the body text of the web page. It is recommended that you add most of your keywords in the Meta keyword tag to the body tag of your website.
• Some search engines and directories don't accept submissions with capitalized letters in the document title or in the meta tags.
• Framed pages must not be used in your website. most Search engines lack the capability to read the pages body tag. If you must use frames on your Web site for some reason, make sure you use the NoFrames tag so that search engines can find some text to index. The NoFrames tag is a tag specifically for search engines that cannot read the actual pages in your frame set.
• Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Consider removing as much of the tiny text as possible to prevent penalizing from some search engines.
• Some search engines and directories rank web sites lower that are hosted at free web space providers, or if web sites don't have their own domain name. Some search engines also limit the number of web pages they'll index from a single domain.
• Never use the special characters "&", "$", "%", "?" or "=" in your website URL.
• Consider putting the script code in an external file with the <script src="myscripts.js"></script> commands. The file "myscripts.js" should be a simple text file that contains only the script code without any HTML markup. The next time your page is spidered by the search engine robots, the important content on your page will be closer to the top of the page, and you might have a better keyword density.
• Search engines consider the following search engine optimization techniques as SPAM.

  • automatically generated doorway pages
  • cloaking and false redirects
  • keyword stuffing
  • hidden text or hidden links
  • pages loaded with irrelevant words
  • duplicated content on multiple pages
  • misspelling of well-known web sites
  • unrelated and centralized link farms
  • other methods that try to trick search engines

  You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use one of these techniques. You'll put your web business at severe risk if you use one of these methods.

  The key to high search engine rankings is to do the right things in the right order:

  1. Find the right keywords for your web site.
     
      
  2. Optimize your web pages for these keywords so that they can get high search engine rankings.
     
      
  3. Submit your web pages to all important search engines and directories so that web surfers can find you.
     
      
  4. Get links from other web sites and make sure that these links contain your keywords.
     
      
  5. Track the results.